Kertasa - Electronic Shelf Labels (ESL) for Retail in Indonesia

Discover how Electronic Shelf Labels (ESLs) can revolutionize your retail operations, from dynamic pricing and improved accuracy to enhanced customer experience and significant cost savings.

In today’s fast-paced retail environment, staying competitive means embracing technologies that save time, reduce costs, and improve customer experience. One of the most impactful innovations for retailers is the Electronic Shelf Label (ESL) system.

If you’re still relying on paper labels, here are five compelling reasons to make the switch.

1. Save Time and Reduce Labor Costs

Changing paper price tags across hundreds or even thousands of products is time-consuming. With ESLs, updates happen instantly and centrally—no more employees walking aisle to aisle with stacks of labels.

Staff can focus on customer service instead of repetitive tasks.
Pricing errors caused by manual updates are greatly reduced.

2. Improve Pricing Accuracy

Pricing mismatches between the shelf and the POS system can frustrate customers and even violate regulations. ESLs ensure:

Real-time synchronization with your POS or ERP system.
100% accurate prices displayed at all times.
Improved trust and shopping experience for customers.

3. Enable Dynamic Pricing

With ESLs, you can easily adjust prices to reflect demand, time of day, or competitor activity. For example:

Offer discounts during slow hours.
Quickly apply promotional pricing.
React to competitor pricing without manual labor.

Dynamic pricing allows retailers to maximize profit while keeping customers happy with competitive deals.

4. Enhance Customer Experience

ESLs can display more than just prices. They can also show:

Product details (origin, ingredients, sustainability info).
QR codes for online reviews or digital coupons.
Real-time stock availability.

This creates a richer in-store shopping experience, bridging the gap between physical and online retail.

5. Long-Term Cost Savings

Although ESLs require an upfront investment, the return on investment (ROI) is clear:

Reduced printing and paper costs.
Lower staff workload and overtime pay.
Longer label lifespan (ESLs can last 5–10 years depending on usage).

Over time, ESLs not only pay for themselves but also generate ongoing savings for your store.

Final Thoughts

Electronic Shelf Labels are more than just digital price tags—they’re a smart investment in efficiency, accuracy, and customer satisfaction. By adopting ESLs, you’re positioning your store for the future of retail.